On the 16th of September in 2010 red Bull released their BPM Player. An application that everyone can use to be a DJ. The only thing you need is an iPad or iPhone. The launch of this app was organized in the legendary club Trouw in Amsterdam. A great line up was programmed to demostrate the new tool. Modeselektor, Joris Voorn, Nuno dos Santos, Darko Esser and Brutuzz stepped on stage and transformed this launch event into a serious party.
In cooperation with BlueprintMedia we worked on the concept, design and production of this launch event.
After the event we designed a limited edition box with an engraved iPad inside that was send as a Christmas present to the top 100 professional sporters sponsored by Red Bull.
Event pictures by: Julia de Boer