An empty plain, a view of a tranquil dune lake, the harbor, beach sea and industry. Always wind, sand and sun. That is the area around the Seaport Marina in IJmuiden. At this location, the municipality of Velsen will develop in the next ten years, an innovative, outer-dike coastal village. FabCityNature is the forerunner and innovation phase of this development and explores the potential of the area. An experimental playground for a sustainable future and the everyday life of tomorrow.
In the next five to ten years, we have the time to work on-site on innovative models and prototypes, which respond to both urgent and current issues as well as the contraventions in the area. In order to learn how to build with nature. To develop innovations, also of great value outside this area. Produced locally, but connected worldwide by joining the extensive and international network of FabCity Global.
For this project we created a transformative logo and identity which adapts to the 6 elements of the project, Design, Campus, Community, Connect, Events and Open call. As this project grows so will development of the identity, for the beginning period everything is a work in progress with a view to a permanent future.